Levi's Call is an investigative tool that can be activated only by local law enforcement agencies through a request to the Georgia Bureau of Investigation (GBI).
When an abduction is confirmed and investigators determine that the case meets "Alert Criteria", the respective GBI regional office should be contacted. (Regional offices can be called directly during business hours, 8:30 a.m. - 5:00 p.m. After hours, on weekends and holidays, contact the GBI Communications Center at 404-244-2600. An operator will locate the on-call agent.) The GBI verifies that the use of an alert is justified and works with the local investigator to draft an "Alert Bulletin".
Once the Alert Bulletin is complete, the GBI requests activation through the Georgia Emergency Management Agency (GEMA). GEMA transmits the bulletin via the EAS to broadcasters. GEMA, in cooperation with law enforcement, determines whether the alert should be broadcast statewide or regionally. Broadcasters are requested to run the alert at least twice the first hour and once every hour for the next three hours. Local law enforcement also must supply the GBI with a photograph of the child for dissemination to the media.